But certainly as a publisher we recognize that the MMO space has evolved from only a year or two ago.įor City of Heroes, our primary focus has been and always will be, our fans. Ross Borden: Well first of all, every MMO is unique and we don’t believe that “one size fits all” so I can’t generalize for all of NCsoft. list: Do you feel that many NCsoft properties will look towards “freemium” as a primary option from launch? From our own recent successes, we know that it takes an extraordinary amount of planning and work to pull it off well. And it wasn’t a quick fix or flip of a switch for City of Heroes. It wasn’t until we had more data roughly a year and a half ago that we felt comfortable making the decision to change. We had our first internal discussions about City of Heroes offering a free to play component back in 2007 or 2008, but to be honest it represented too much of a risk at the time because MMO customers had not accepted it yet. Ross Borden: Free-to-play online games have been around in the West for several years now but it wasn’t until more recently that we started to see the first subscription-based massively multiplayer online games (MMOs) change their business models or announce upcoming free to play MMOs.
We talked with Ross Borden Senior VP of Brand & Business Strategy at NCsoft about the new City of Heroes Freedom, promoted in part by this Ayzenberg Group produced trailer! list: What are you general thoughts on the free-to-play trend which is currently sweeping through the industry. Now, so-called freemium games are starting to rise from the ashes of previously subscription-only MMORPGs, one of which is City of Heroes.
While free-to-play has been the primary business model in Asia for online games the past several years, the West has started to catch up rapidly.
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